Can you imagine finding your next car on Facebook? If you can’t, it might come as a surprise that nearly one quarter of current car buyers use Facebook to conduct research before buying. This is just one example of how consumers are changing the way they shop, and what they expect when making purchases. Are
Being that my late husband was Italian, and according to him, there was nothing to like more than good, delicious, Italian spaghetti sauce made with fresh tomatoes. So, we decided to plant some tomatoes in a home garden especially designed for them. Friends had told us how easy it was to produce a bushel of
We are often asked to review an existing company’s basic operations and services to see what improvements we might suggest to boost sales and generate higher profits. We also look at the workplace culture to suggest ways to improve the work environment. We developed this checklist that is useful in determining the level of success
An effective business strategy is an action plan that coordinates the efforts of your well-crafted business model. Your business model answers the question, “How does your business plan to make money?” The answer—which formulates the business model—is a combination of (1) revenue sources, (2) customer base, (3) products and services provided, (4) operations and (5)
Writing your business procedures is probably the least glamourous part of the business, but it may be one of the most essential. Having a written document that outlines, step-by-step, how you do stuff can save your business time, money, and add value to your bottom line. Committing a process to writing can solve a multitude
Building a business strategic plan does not need to be complicated, but there are fundamental decisions that must be made. Strategy requires making clear trade-offs, deciding what the organization will pursue as goals and what it will not pursue. Sometimes that is difficult, especially with a changing market. pivots from one product to another can