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Avoiding Business Personality Disorder

Imagine that a potential customer visits your website, saw your business page on Facebook or LinkedIn and talked via telephone to a member of your staff about buying your products or services. Would that individual encounter an experience with a Business Personality Disorder, or BPD? Unfortunately, many companies suffer from this malady, identified by Roy

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Understanding Changing Consumer Expectations

Can you imagine finding your next car on Facebook? If you can’t, it might come as a surprise that nearly one quarter of current car buyers use Facebook to conduct research before buying. This is just one example of how consumers are changing the way they shop, and what they expect when making purchases. Are

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